• Do you have a one-stop-shop online, centralized system for all communications – DIRECT MAIL, WEB (Personalized URLs) and EMAIL?
• Do your multiple sales and distribution channels have the tools they need to grow their business?
• Can they easily customize, personalize, manage and distribute their marketing messages?
  
• Are you able to track, report and measure the effectiveness of remote multi-channel campaigns?

Don’t get stuck in second gear. Shift your marketing to automatic.

 

1. Simplify

• Automated system encourages and instigates marketing activities.
• Simplicity ensures adoption and usability even by non-technical users.
• One-stop-shop for all communications – DIRECT MAIL, WEB (Personalized URLs) and EMAIL.
• Create, produce, distribute and track using a simple interface.

2. Save Time

• Automated web enabled print system features seamless link to list management, print production and mail stream (NO manual touches, NO ftp’s, NO file transfers)
• Usability will mitigate administrative time at both the corporate and local levels
• Get to market quicker with relevant targeted messages.

3. Reduce Costs

• It’s no longer enough just to get the best printing price. Reduce costs even further by automating your print buying process.

4. Increase Sales

• Give your sales people and sales channels the tools they need to grow their business
• Easily target new markets while consistently staying in touch with current customers
• Unique closed-loop approach increases effectiveness of marketing strategies.

5. Create New Profit Center

• Some companies choose to create additional revenue streams by charging their intermediaries usage fees for having these automated and effective tools available to them.

6. Manage & Measure

• Customize, personalize, manage and distribute from your desktop.
• Track and report all remote activities
• Measure the effectiveness of multi-channel campaigns

• Companies with regional/local offices
• Independent Sales Representatives / Agents
• Independent Distributors
• Brokers
• Franchisees

Statistics and facts.

 

Gannett Co. Automates Multi-Channel Direct Marketing Program for Newspaper Renewals
Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.

 

Program Objectives

• Automate direct mail subscription retention efforts
• Reduce use of pre-printed materials
• Increase Web-based self-service and account management
• Increase auto-pay credit card and bank draft payments

Significant Results Reported by User

• Over 20% ROI
• More customers providing e-mail addresses
• More customers converting to perpetual credit card payments
• Decreased customer service demands
• 13-week retention rates of markets in the program have increased an
  average of 13.7% year over year
• 26-week retention has averaged an increase of 7.6%.
  PODi, Featured Case Study 2007 - www.podi.org

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