Easy Purl

Easy Purl allows you to combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs for each customer, and giving each customer a unique online destination, you’ll convert substantially more Direct Mail recipients into qualified prospects and lifetime customers.

1. Capture Attention
Send recipients Direct Mail offers that feature Personalized URLs. Easy Purl uses your mailing list to create a unique URL for each DM recipient, then inserts the Personalized URLs into the mail file for seamless incorporation into the printed collateral using Variable Data Printing. The Personalized URL typically includes the customer's name, producing a positive association and increased incentive to visit the site. You immediately see a dramatic increase in response rates.

2. Capture Responses
The respondent arrives at his or her customized landing page, which maintains the tone and design of your Direct Mail offering and features a personalized greeting and pre-populated fields that encourage immediate response. The user is able to learn more about your offer, request additional information by mail, respond to offers, or even make a purchase without ever leaving the page.

3. Capture Future Opportunities
Easy Purl records the user's actions so that you can track the effectiveness of your campaign in real time, generate detailed reports, extend additional (and more targeted) offers, and immediately follow up on sales leads.